Mind of Crafts
Mind of Crafts is an online E-Commerce business specializing in custom crafts, from T-shirts and coffee mugs to door wreaths.
My role was to migrate the website from Wix to Shopify and set up 3 new store collection to support a football team fundraiser, which later expanded into a partnership with the Track & Field team.
UX Designer, Graphic Designer 2024
Design Tools
Shopify, Canva, Adobe Illustrator, AMP Product Description, Easify Options
The Problem :
The business was transitioning from Wix to Shopify while simultaneously partnering with a local high school to sell team gear. A tight deadline created early challenges, and later, specific pickup instructions caused confusion during checkout, leading to customer errors.
WHY : The confusion resulted in delays, accidental shipping selections, refund requests, and difficulty managing customer communication.
Customer Checkout Errors Caused by UX Gaps
These emails show customers mistakenly selecting “Shipping” instead of “Pick-Up” due to checkout confusion.
My Approach
I implemented strategic pre-filled selections and intuitive checkout messaging, reducing shipping errors while improving pickup accuracy and customer experience.
The Solution at Work
As Mind of Crafts Progressed
The brand expanded its partnerships, improved its user experience, and increased overall sales performance.
Lake Ridge Track & Field Partnership
Click the screen to see the live view, whether from your desktop or mobile phone.
We now include selection and fill-in buttons, along with descriptive drop-downs, to better support expected high traffic.
Fun Fact
I also got to design the shirts for the owner and both the Football and Track & Field teams! They loved my previous design work, so they shared their vision, showed me past shirts, and asked me to create new designs for the season.
The final result for the football team’s fundraiser generated $14,090 in sales.